Honest tradeoffs
Tools should say what they do and what they skip — especially when quality, size, speed, or safety are on the line.
Depth over noise
We build for careful work—reading, creating, organizing—not for endless distraction or dark patterns.
On-device by default
Prefer local processing when it keeps your files yours, your machine fast, and your choices transparent.
Open source when it helps
Ship code you can inspect, fork, and trust whenever openness is the right trade for users and the ecosystem.
Respect for attention
Fewer modal walls, clearer defaults, and interfaces that step aside once you know what you want.
Plain language
Explain what features do and what happens next in plain words—not vendor jargon or fine print.
Built to last
Favor maintainable choices over novelty so updates stay small, predictable, and worth installing.
Accessible by habit
Keyboard paths, legible type, and semantics that still work when vision, motion, or patience varies.